Browsing by Author "Kaya, Safiye Şeyma"
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Detection of fraudulent activities in mobile display advertising
Kaya, Safiye Şeyma (Kadir Has Üniversitesi, 2017)Most of the marketing expenditures in mobile advertising are conducted through realtime bidding (RTB) marketplaces in which ad spaces of the sellers (publishers) are auctioned for the impression of the buyers’ (advertisers) ...